Rebranding Ad Campaign

The goal of the ad campaign was to establish a target audience and set a story to tell behind the redesign for my chosen brand Sears. The ad campaign consisted of two parts: a web banner that pops up online with to advertise the brand and a magazine page design to promote the brand’s relaunch. I used the ad campaign to take sears back to its roots, to make the brand symbolize the hard working common man/woman. A business that can supply the working people with all the kinds of tools, appliances and equipment they could need for any project.